What Elon is doing is brilliant. He will create Twitter 2.0 which will be critical to Twitter being a vibrant, growing, and profitable business. Many people at Twitter were going to resist this because they owned the status quo. Elon laid down the gauntlet. You are either on Elon's team or you are not. If you are not on his team it doesn't mean you are a bad person but you are now gone so Twitter has a chance.